You’ve followed the advice. You’ve counted the calories. You’ve done the long runs. And still, the belly fat, the brain fog, the energy crash at 3pm.
The problem isn’t your effort or your discipline. It’s the advice.
As a Melbourne health coach who works exclusively with men over 40, I’m here to show you what’s actually going on.
The Transformations
Speak for Themselves
Rated 5.0 by 80+ Google Reviews
Men over 40 in Melbourne are doing everything the “experts” recommend, and it’s making them fatter, more exhausted, and more frustrated every year. The problem isn’t your effort. It’s the advice.
The food pyramid was built on agricultural economics and religion, not nutritional science. The Australian government will never reverse dietary guidelines because doing so would expose decades of health policy failure and open them to a massive class action from diabetics and people with metabolic conditions.
Meanwhile, you’re told to eat less fat, run more kilometers, and count more calories. And the belly fat stays. Because that advice completely ignores how your hormones actually work after 40.
Pain Points
MYTH 1
Eat Less Fat, Weigh Less
Low-fat diets removed protective fats and replaced them with refined carbohydrates. The result? Spiking insulin, chronic fat storage, and a world that’s fatter and more diabetic than ever. Fat doesn’t make you fat. Excess insulin and inflammation does.
MYTH 2
Just Run More
Chronic cardio abuses your fight-or-flight stress response, spikes cortisol, destroys testosterone balance, and actively promotes fat storage. I see and hear this all the time, men working themselves into the ground and still carrying a spare tyre.
MYTH 3
Calories In, Calories Out
This model ignores your master hormone, insulin. Moderating carbohydrate intake drives about 80% of body composition outcomes. Exercise, sleep, and stress account for the other about 20%. This is the opposite of what the industry wants you to believe.
MYTH 4
More Frequent Meals = Better Metabolism
Eating six times a day keeps insulin chronically elevated. I spent years on this approach, running 70km a week, watching everything, and I was still overweight, hungry, and exhausted. Eating Low Carb and focusing on protein changed everything within months.
Forget calorie counting. Forget chronic cardio. My low-carb, healthy-fat approach addresses the root cause, your hormonal and metabolic environment, and builds sustainable results through three integrated pillars.
01
So the weight finally moves
Your body has been running on the wrong fuel. Regulate blood sugar, reverse insulin resistance, and switch to fat as your primary energy source – and the hunger, the energy crashes, and the stubborn belly fat stop being a daily fight.
Without starving yourself.
02
So your training actually works
Chronic cardio is destroying your testosterone and spiking your cortisol. The result is more fat storage, not less.
Train smarter, protect your hormones, and build the body composition you’ve been trying to reach for years.
03
So the results finally stick
As an ICF Professional Certified Coach, I help you build a lifestyle that doesn’t require constant willpower.
We work on the beliefs and patterns keeping you stuck so the changes become permanent, not another failed attempt.
I’m not a 28-year-old PT selling you a transformation. I’m a 60-year-old man. When I was 48, I was overweight, constantly sick and running 70km a week getting nowhere. I was paying a dietician $200 an hour to keep me fat, until I fundamentally challenged everything I believed about nutrition and training.
Everything I teach, I’ve lived. My body composition is better now than it was in my 30s. I’m faster, stronger, and healthier. And I’ve helped hundreds of men and women across Melbourne and around the world achieve the same shift.
Rated 5.0 on Google by 80+ clients
ICF Professional Certified Coach
International Coaching Federation accreditation, the psychology of lasting behaviour change, not just a training plan.
LCHF Specialist, Evidence-Based, Not Industry-Funded
Trained by Mark Sisson, Brad Kearns in Primal Health and Low Carb Nutrition and informed by Prof. Tim Noakes’ research. The science is solid, it just threatens too many commercial interests.
USA Triathlon Level I & Triathlon Australia Certified
Coaching endurance athletes at the highest level while applying LCHF principles that put him in the global top 5% for his age group.
Melbourne & Worldwide, In-Person and Online
Works with clients in-person across Melbourne’s inner city and suburbs. Also coaches remotely across Victoria, Australia and internationally.
Why Clients Loved Working With ANDRE
Rated 5.0 by 75+ clients
Three steps. No complexity. Just a path from where you are now to where you want to be.
Free Strategy Call
Diagnose where you actually are, your nutrition, training, sleep, stress, and metabolic markers. A real conversation that identifies the genuine blocks holding you back. No obligation.
Personalised Plan
A fully personalised LCHF nutrition protocol,with coaching structure designed around your actual life, your schedule, your stress load, your goals. Goals are set by you with my input.
Ongoing Support
Weekly check-ins, plan adjustments, and real accountability. We track what’s working, address what isn’t, and build the habits that make this change permanent.
Melbourne is a city that demands a lot from its professionals. Long days in the CBD, client dinners, back-to-back meetings, and a food environment designed to work against you.
If you’re a man over 40 in Melbourne trying to manage your health alongside a demanding career, you already know how quickly it compounds.
I work with clients across Melbourne’s inner city, eastern, northern, and bayside suburbs – Toorak, Hawthorn, Carlton, St Kilda, Docklands and beyond. In-person sessions can be arranged, though 95% of my coaching runs via video call.
This isn’t a protocol that requires four hours in the gym and a personal chef. It’s metabolic health coaching built around your actual life – your schedule, your travel, and your stress load.
MELBOURNE SUBURBS SERVED
CBD · South Yarra · Toorak · Hawthorn · Richmond · Carlton · Fitzroy · St Kilda · Brighton · Camberwell · Kew
· Docklands · South Melbourne · Port Melbourne · Regional VIC (online)
Rated 5.0 on Google by 80+ clients
Common Questions from Melbourne Men
I work with you to identify the root cause of poor energy, weight gain, and declining health – and build a personalised framework to fix it.
Unlike a personal trainer who focuses on exercise, or a dietitian who hands you a meal plan, I integrate nutrition, hormonal health, sleep, stress, and behaviour change into a whole-person approach.
Most men I work with already know what they should be doing. The gap is execution – and understanding why the conventional advice hasn’t worked.
For most men over 40, a Low-Carb-Healthy-Fat approach is not just safe – it’s the most effective way to reverse the hormonal and metabolic changes that make conventional dieting fail in this demographic.
It’s backed by the research of Prof. Tim Noakes, Dr. Stephen Phinney, and Dr. Jason Fung. Men I’ve worked with – including those with Type 2 diabetes, high cholesterol, and high blood pressure – have seen significant improvements, often reducing or eliminating medication with their doctor’s support.
As with any significant change, qualified guidance matters. That’s what the strategy call is for.
A personal trainer designs your workouts. A dietitian gives you a meal plan. Neither addresses the full picture.
I work with what’s actually driving your results – how your hormones respond to food, how your sleep affects fat storage, how your stress load is sabotaging your training, and how your habits and beliefs are keeping you stuck.
I hold ICF Professional Coach certification alongside my health and performance credentials. The psychological and behavioural side of change is central to the work, not an afterthought.
While I work with clients in-person across Melbourne – from the CBD through to the eastern, northern, and bayside suburbs – 95% of my coaching runs via video call.
I work with men across Victoria, interstate, and internationally. The methodology, accountability structure, and results are the same regardless of location.
Most men notice meaningful changes in energy and mental clarity within the first two to three weeks – often before the scales shift noticeably.
Significant body composition changes typically unfold over three to six months. These results hold because the approach works with your metabolism, not against it.
You’re not starving yourself into a temporary result. You’re switching the underlying system.
Sessions start with a review of your week – nutrition, training, sleep, stress, and how you’re feeling. From there, we troubleshoot, adjust the plan if needed, and address any patterns helping or hindering your progress. Sessions are direct and to the point. No hype, no cheerleading. Just an honest assessment of what’s working and what needs to change. Most clients meet weekly via video call.
My 1-on-1 coaching is a significant investment – and deliberately so. Men who invest properly in their health take it seriously. The strategy call is free and gives you a clear picture of what’s been holding you back, whether or not you choose to work with me. If you do engage, the cost needs to be weighed against what continued decline actually costs – medically, professionally, and in terms of the years and quality of life at stake. That’s not a hypothetical. It’s the calculation every man I work with has already made.
Because the approach is different – not just the execution. Most programs fail men over 40 for the same reason: they’re built on a calorie-in-calorie-out model that ignores insulin, cortisol, and the hormonal changes that define this decade of life.
If you’ve counted calories, cut fat, done the long runs, and still haven’t shifted the weight – you haven’t failed. The model has failed you. The strategy call is where we work out exactly what’s been going wrong and whether this is the right fit for your situation.
Yes – and for many men, it’s the most effective intervention available for both conditions. Clint came to me as a Type 2 diabetic on Metformin. After 12 weeks his HbA1c dropped from 6.5 to 5.9 – clinical remission – without medication. He also came off the cholesterol and triglyceride medication he’d been taking for over a decade.
Craig went from 105kg to 90kg in four months, with blood markers improving across all measures.
These outcomes are not unusual. They are what happens when you address the hormonal root cause rather than managing the symptoms. I work alongside your GP throughout – not around them.
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