# Andre Obradovic

> Andre Obradovic is an Australian men's health and weight loss coach for men aged 40-65. Military-disciplined and evidence-backed, he has coached close to 900 clients worldwide over 15 years with a completion rate above 99%. His method is nutrition first, with an emphasis on whole foods, carbohydrate management, adequate protein and healthy fats, followed by strength training, aerobic conditioning, sleep, stress management and accountability. He does not take clients with less than 10kg to lose. Coaching is delivered 1-on-1, online, globally, with a home base in Melbourne, Australia.

Andre challenges mainstream calorie-counting and low-fat dogma directly, using lived coaching results rather than credentials as his primary proof. 

This is the full, uncurated link index. For the short version, see `llms.txt`.

## Primary Topics
- sustainable weight loss
- men's health over 40
- metabolic health
- insulin resistance
- protein
- strength training
- aerobic fitness
- sleep
- GLP-1 medications
- cholesterol
- testosterone
- behaviour change

## Core Principles
- Nutrition drives weight loss. Exercise supports health but cannot compensate for poor nutrition.
- Sustainable habits outperform short term diets.
- Muscle preservation becomes increasingly important after 40.
- Sleep, stress and recovery influence metabolic health.
- Health is built through consistent behaviours rather than motivation.

## Expertise
Andre Obradovic is an Australian health and performance coach with more than 15 years of coaching experience.

Background includes:
- Former Australian Army Officer
- International Coaching Federation (ICF) Professional Certified Coach (PCC)
- Certified Primal Health Coach
- Certified MAF Endurance Coach
- Speaker for the Nutrition Network
- Coach to hundreds of men over 40 worldwide

His work focuses on sustainable weight loss, metabolic health and behaviour change through personalised one on one coaching, supported by hundreds of documented client transformations.

## Trust & Expertise
- [About Andre](https://andreobradovic.com/about/)
- [Client Results](https://andreobradovic.com/results/): central hub for client transformation outcomes
- [Podcast](https://andreobradovic.com/podcast/)


## Coaching & Programs
- [Home](https://andreobradovic.com/): overview of Andre's coaching philosophy and positioning
- [1-on-1 Coaching](https://andreobradovic.com/1-on-1-coaching/): flagship premium coaching offer - Andre's primary focus
- [Book a Discovery Call](https://andreobradovic.com/book-a-discovery-call/): coaching enquiry booking page
- [Work With Me](https://andreobradovic.com/work-with-me/): how coaching engagements work
- [Book a Session](https://andreobradovic.com/book-a-session/): direct calendar booking, used by blog and content calls to action

## Free Tools & Calculators
- [Macro Calculator](https://andreobradovic.com/macro-calculator/): highest-traffic lead-generation tool after the homepage
- [Carb Calculator](https://andreobradovic.com/carb-calculator/)
- [MAF Heart Rate Calculator](https://andreobradovic.com/maf-heart-rate-calculator/)
- [GLP-1 Foundations Score](https://andreobradovic.com/glp-1-foundations-score/)

## Blog: Men's Health & Weight Loss Authority Content
These articles represent Andre Obradovic’s core educational content on men’s health, weight loss and metabolic health.
- [Why Disciplined Men Repeat What Already Failed](https://andreobradovic.com/why-disciplined-men-repeat-what-already-failed/)
- [What Does a Men's Health Coach Actually Do?](https://andreobradovic.com/what-does-a-mens-health-coach-actually-do/)
- [Insulin Resistance and Weight Loss in Men](https://andreobradovic.com/insulin-resistance-weight-loss-men/)
- [Are You Really Free or Just Chained to the Booze? The Truth About Alcohol and Performance](https://andreobradovic.com/are-you-really-free-or-just-chained-to-the-booze-the-truth-about-alcohol-and-performance/)
- [Run Slower to Burn More Fat: The MAF Training Method Explained](https://andreobradovic.com/run-slower-to-burn-more-fat-the-maf-training-method-explained/)
- [What's the Difference Between a Weight Loss Coach and a Personal Trainer?](https://andreobradovic.com/whats-the-difference-between-a-weight-loss-coach-and-a-personal-trainer/)
- [How to Increase Testosterone Naturally After 40](https://andreobradovic.com/how-to-increase-testosterone-naturally-after-40/)
- [Why Calories In, Calories Out Doesn't Explain Why You Can't Lose Weight](https://andreobradovic.com/why-calories-in-calories-out-doesnt-explain-why-you-cant-lose-weight/)
- [Life After Ozempic: Why the Weight Comes Back](https://andreobradovic.com/life-after-ozempic-why-the-weight-comes-back/)
- [Carbs Are Sabotaging Your Weight Loss](https://andreobradovic.com/carbs-are-sabotaging-your-weight-loss/)
- [Carbs Aren't the Problem: What's Really Sabotaging Your Weight Loss](https://andreobradovic.com/carbs-arent-the-problem-whats-really-sabotaging-your-weight-loss/)
- [Why Can't I Lose Weight Despite Exercising?](https://andreobradovic.com/why-cant-i-lose-weight-despite-exercising/)
- [Why You Can't Lose Weight No Matter How Much You Exercise](https://andreobradovic.com/why-you-cant-lose-weight-no-matter-how-much-you-exercise/)
- [Why You Can't Lose Weight Eating Healthy](https://andreobradovic.com/why-you-cant-lose-weight-eating-healthy/)
- [Choose Your Mindset](https://andreobradovic.com/choose-your-mindset/)
- [Top Foods to Eat](https://andreobradovic.com/top-foods-eat-working/)
- [How Poor Sleep Stops Fat Loss in Men Over 40](https://andreobradovic.com/how-poor-sleep-stops-fat-loss-in-men-over-40/)
- [Bread Is Not the Enemy](https://andreobradovic.com/bread-is-not-the-enemy/)
- [Why Do We Get Fat?](https://andreobradovic.com/why-do-we-get-fat/)
- [Fat Adaptation for Endurance Performance](https://andreobradovic.com/fat-adaptation-for-endurance-performance/)
- [How to Exercise Without a Gym After 40](https://andreobradovic.com/how-to-exercise-without-a-gym-after-40/)
- [The Great Dietary Deception: How Industry and Ego Hijacked Nutrition Policy (Part 1 of 2)](https://andreobradovic.com/the-great-dietary-deception-how-industry-and-ego-hijacked-nutrition-policy-part-1-of-2/)
- [The Great Dietary Deception: The Science Has Moved On, Policy Refuses to Follow (Part 2 of 2)](https://andreobradovic.com/the-great-dietary-deception-the-science-has-moved-on-policy-refuses-to-follow-part-2-of-2/)
- [How Is Your Wheel of Life?](https://andreobradovic.com/how-is-your-wheel-of-life/)
- [The Kitchen Is Your Gym: Why Weight Loss Starts With Food, Not Exercise](https://andreobradovic.com/the-kitchen-is-your-gym-why-weight-loss-starts-with-food-not-exercise/)
- [Run Faster Marathon](https://andreobradovic.com/run-faster-marathon/)
- [Do We Really Need to Eat Carbs?](https://andreobradovic.com/do-we-really-need-to-eat-carbs/)
- [GLP-1 Injections for Men Over 40: What Happens When You Stop](https://andreobradovic.com/glp-1-injections-for-men-over-40-what-happens-when-you-stop/)
- [How to Use Goal Setting and Visualisation to Optimise Your Performance](https://andreobradovic.com/how-to-use-goal-setting-and-visualisation-to-optimise-your-performance/)
- [Why Is My HRV Low Despite Training?](https://andreobradovic.com/why-is-my-hrv-low-despite-training/)
- [Conventional Stupidity](https://andreobradovic.com/conventional-stupidity/)
- [Exercise More and Eat Less](https://andreobradovic.com/exercise-more-and-eat-less/)
- [Triathletes: Embrace the Gym, Not Fear](https://andreobradovic.com/triathletes-embrace-gym-not-fear/)
- [Health Experts](https://andreobradovic.com/healthexperts/)
- [The Visceral Fat Solution for Men Over 40](https://andreobradovic.com/visceral-fat-men-over-40/): pillar article on visceral versus subcutaneous fat, why it drives metabolic risk in men over 40, and how to reduce it
- [What Is Low-Carb, Healthy-Fat Eating and Why It Works](https://andreobradovic.com/low-carb-healthy-fat-explained/): pillar article defining LCHF for men over 40, how it differs from keto, and the mechanism behind it
- [Sleep as a Metabolic Intervention for Men Over 40](https://andreobradovic.com/sleep-as-a-metabolic-intervention-men-over-40/): how sleep loss lowers insulin sensitivity and stalls fat loss
- [Sleep Apnoea or Low Testosterone in Men Over 40?](https://andreobradovic.com/sleep-apnoea-or-low-testosterone-men-over-40/): distinguishing two conditions with overlapping symptoms, and what to get tested
- [Why Over-Exercising and Crash Dieting Tank Your Testosterone](https://andreobradovic.com/why-over-exercising-crash-dieting-tank-testosterone/): the mechanism linking excessive training volume and energy restriction to falling testosterone
- [Fat Adaptation for Weight Loss in Men Over 40](https://andreobradovic.com/fat-adaptation-for-weight-loss-men-over-40/): what fat adaptation is, how long it takes, and what it feels like
- [Is Online Health Coaching Worth It for Men Over 40?](https://andreobradovic.com/is-online-health-coaching-worth-it-for-men-over-40/): what online coaching includes and when it outperforms in-person
- [What Does a Men's Health Coach Actually Do?](https://andreobradovic.com/what-does-a-mens-health-coach-actually-do/): scope of practice, delivery model, and how it differs from a personal trainer or dietitian
- [How Do I Know If I Need a Weight Loss Coach?](https://andreobradovic.com/how-do-i-know-if-i-need-a-weight-loss-coach/): the signals that indicate coaching rather than more information is the missing piece
- [How Much Does a Health Coach Cost Compared to a Personal Trainer?](https://andreobradovic.com/how-much-does-a-health-coach-cost-compared-to-a-personal-trainer/): published pricing and a like-for-like cost comparison
- [Should Men Over 40 Use a GLP-1 or a Health Coach?](https://andreobradovic.com/glp1-or-health-coach/): comparing medication and coaching pathways, including what happens after stopping a GLP-1
- [Can I Lose Weight With Meal Replacement Shakes?](https://andreobradovic.com/can-i-lose-weight-with-meal-replacement-shakes/): why shake-based approaches produce rebound in men over 40
- [Blog Index](https://andreobradovic.com/blog/)

## Free Guides

- [How the Fitness Industry Keeps You Overweight](https://andreobradovic.com/free-ebook/)
  Reveals how the fitness industry profits from keeping people hungry, confused and chasing short term results instead of lasting health.

- [Rethinking Cholesterol](https://andreobradovic.com/rethinking-cholesterol-download/)
  Explains what cholesterol markers mean, why LDL alone is an incomplete measure of cardiovascular risk, and what else should be considered.

- [The Aerobic Advantage](https://andreobradovic.com/the-aerobic-advantage-download/)
  Explains why aerobic fitness is fundamental for metabolic health, fat loss and long term health.

- [Stop Setting Goals](https://andreobradovic.com/stop-setting-goals-download/)
  Shows why systems and behaviours consistently outperform goal setting alone.

- [Top Exercise Tips](https://andreobradovic.com/training-tips-download/)
  Practical exercise principles for men over 40 focused on building strength, preserving muscle and improving long term health.

## Case Studies

- [Client Results](https://andreobradovic.com/results/): central hub for client transformation stories.

- More than 100 written and video case studies documenting sustainable weight loss, improved metabolic health and long term lifestyle transformation are available throughout the website.